Resume
Work
Experience
2023 - Present
Content Studio Director - OGILVY
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Spearheading content strategy, creative innovation, and revenue growth.
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Leading a cross-functional team in executing high-impact campaigns.
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Developing multi-platform content strategies, optimizing for engagement and conversion.
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Driving business development, securing high-value clients, and expanding market reach.
2022 - 2023
Senior Marketing Manager - Baskin Robbins
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Achieved PKR 195M in monthly sales (+80% profit).
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Expanded product portfolio, increasing category share from 5.54% to 14.43% in 2 months.
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Launched a loyalty program, digital ordering, and social media campaigns, boosting brand engagement.
2021 - 2022
Associate Creative Director - Grey Group
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Led 360° marketing campaigns for Ufone 4G, boosting digital reach.
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Managed a creative team, ensuring high-quality content and brand consistency.
2020 - 2021
Senior Creative Manager - OGILVY
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Launched digital campaigns that drove 1B+ sales for Peek Freans SMILE.
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Developed engaging YouTube ads with a 95% average viewership rate.
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Created interactive brand experiences, including Instagram filters and Twitter trends.
2018 - 2020
Creative Manager - OGILVY
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Spearheading content strategy, creative innovation, and revenue growth.
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Leading a cross-functional team in executing high-impact campaigns.
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Developing multi-platform content strategies, optimizing for engagement and conversion.
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Driving business development, securing high-value clients, and expanding market reach.
Education
2013 - 2014
LSBU | Master’s Degree | Erasmus Scholar
Erasmus Scholar
2012 - 2014
YAÅšAR UNIVERSITY IZMIR TURKEY | Master’s Degree
Marketing Communication
GPA: 3.67 / 4.0
2007 - 2011
Bahauddin Zakariya University | Bachelor's Degree
Graphic Design
GPA: 3.09 / 4.0
Recognition
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SPIKES ASIA GLASS FOR CHANGE - SHORTLIST
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MADSTARS 2024 - CRYSTAL
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Cannes Lions 2021: 2 Grand Prix (Pakistan’s first-ever), 1 Gold, 2 Silver
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D&AD 2021: 1 Wood Pencil, 3 Shortlists
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One Show 2021 & 2020: 4 Pencils, 3 Bronze, 1 Sustainable Dev. Pencil, 3 Merits, 10 Shortlists
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Clios 2020: 2 Bronze, 1 Finalist (Only creative from Pakistan)
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Spikes Asia 2021: 1 Gold, 2 Bronze
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Ad Stars 2020: 1 Gold, 1 Bronze, 2 Crystals
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Effie Awards 2019 & 2020: 4 Gold, 3 Silver, 1 Bronze, 19 Finalists
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Ogilvy HERO 2020 & Rising Star 2019
Skills
& Expertise
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​Meta Certified Creative Strategy & Brand Storytelling
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Integrated Marketing & Content Strategy
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Performance Marketing & SEO/SEM
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Data-Driven Decision Making
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Leadership & Team Development
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Adobe Creative Suite (Photoshop, After Effects, Premiere Pro, Lightroom)
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Microsoft Office (Word, Excel, PowerPoint, Dynamics, Canva)